Setting up an AdWords Campaign

It was fun to set up an AdWord campaign. Before doing it, I had to figure out my geographic locations which are very specific and depend on the areas my uncle covers for window cleaning.
Then I had to answer a few important questions:

 What devices do you want your ad to show on? Why?

I want to do mobile ads. Because

•  Mobile search volumes have been growing exponentially the past few years.
• Mobile CTR drops off 45% faster in lower positions than desktop or tablet.
• Search CPCs have been rising dramatically for mobile over the past 12 months.
• The mobile impression share penalty is more dramatic that its desktop counterparts.

 Did you choose automatic or manual bidding options? Why?

I want to try and use a manual bidding. I read that automatic bidding is a good way for a beginner advertiser to test the waters as it lets the system do a lot of the work for him. But manual bidding gives more control and seasoned advertisers never use an automatic bidding. I want to learn how to make changes in the account and make based on certain performance metrics such as cost/conv etc. But If I feel I can't manage it well enough by the time I need to start my campaign I can go back to the automatic bidding.

 What is your daily budget? Why?

My weekly budget is 25$ if I understand right so my daily budget will be a little over 3$.

Then I studied keywords and learned about Good and bad keywords.

Good keywords are words and phrases that people actually type into search engines when looking for your site. The better you guess those words the biggGood keywords are creative.

Bad keywords are single-word terms, terms that are way too broad, and not focused to what you offer, terms that are too specialized, which nobody searches for, terms which are unpopular, and highly-competitive terms which you can't hope to rank well for.

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