1) Building the right kind of links can bring a major payoff while a wrong turn could get you penalized - and the Google Sandbox is not easy to dig out of.
2) Spice up your links with some variety: cultivate a natural mix of links over time
3) Cultivate links to different pages on your website
4) Links from popular, established websites usually carry the greatest value. A link from small business directory www.sbdpro.com will offer greater impact than a link from a directory that uses no-follow tags.
5) Twitter tweets, Facebook and other social media applications might employ "no follow" tags that prevent the search engines from following a link to your site.
6) A sample schedule could mean every month you list your site in two good directories, link to interior site pages from a couple relevant posts on your own blog, distribute one press release to news sites, and write one great article that other people may want to link to and then let them know about it.
7) Possible link sources:
Directories - Professional organizations, online communities and forums, business directories, etc. can all potentially provide good links to your site. There are several premium directories that are staples in an SEO firm's link building toolkit, like Yahoo, business.com, Best of the Web, DMOZ.org, etc. When submitting to directories, make sure to vary anchor text and try to use your keywords in the description and title fields as obviously as possible. A good SEO should be able to get between 75-150 distinctive backlinks just from directories.
- Press releases - Writing and submitting press releases online can help you get your news in front of more people and build links to your site. (Be sure to use best practices for writing and evaluate carefully your outlets for good links).
- Blogs - Link to relevant pages on your own site from your blog. Build relationships online with other bloggers, too, and they may want to link back to you! Active blogs with high visibility and large followings are going to be your best bet, but you can mix it up over time targeting lesser known bloggers, too. Keep in mind that as other sites grow in PageRank, the value passed to your site will also grow.
- Create some link bait - Make sure your content is so fascinating or funny that people will want to tell others about it. This is the ultimate for building naturally growing incoming links, but of course hard to do.
1. What is the purpose? Decide what your link building is for (choose one) –
- More traffic
- Better rankings
- Get a web page indexed
- Make you feel good
- Other?
2. Map out your strategy. (Part 1) Who and When? –
- Who is going to do the work?
- When is the work going to start?
- Is the work ongoing? or
- Is there a date that the work should be finished?
- Who reports to whom? Is there a reporting process?
3. Map out your strategy. (Part 2) What and How? –
- What web pages are the links directed to (in importance)?
- What keywords (anchor text) will be used in each webpage?
- What types of content/websites will be targeted to get links?
- How will the content/websites to get links be found?
- How to approach the content/websites to gather links?
4. Map out your strategy. (Part 3) Where will the links be gathered? (ideas) –
- Your own sites
- Internal Link building strategies
- Friends
- Competing websites
- News sites
- Forums
- Relevant blogs
- Related specialty sites
- How-to sites
- Social sites
- Social groups
- Social lists
- Social profiles
- Directories
- Widgets
- Guest posting
- Reviews
- Local and business links
- Article syndication
- Press Releases
5. Follow the ACT system. Using the list above it is now time to ACT. Start networking, exploring, and researching and take action today.
- Ask – be bold and simply ask for links: to get what I want, I simply have to ask. Ask the right way: Don’t come right out and ask for the link exchange, instead, introduce yourself and your website. Some ideas:a) Make sure that the site that you are asking to be linked from is somewhat related to your site.b)You need to be different! If you send an email out that a thousand other webmasters sent out, more than likely your email will be deleted just as fast the others. But if you are unique and stand out, your success rate will be much higher.c)Make sure your website is somewhat established. It will be hard to get someone to link to an ‘Under Construction’ or halfway finished website.d) Make sure that you follow up. Some people will still say “No” but I look for the people that are serious and willing to take time to contact me again.
- Content – create valuable relative content. “Modern SEO is all about crafting content so compelling that other people want to make note of it by linking back to you, thereby increasing your trust and authority and attracting links to the pages you want to rank well for certain keywords.” –SEO Copywriting 2.0 by Brian Clark. Create your own content and submit it to article directories, social networks, video submission sites, and other user-generated websites even if the sites nofollow your link. A link is a link. Here are some of the top sites:
- Hubpages.com
- Twitter.com
- Stumbleupon.com
- Squidoo.com
- Weebly.com
- Ezinearticles.com
- Scribd.com
- Zimbio.com
- Gather.com
- Facebook.com
- Youtube.com
Keep in mind that your content needs to be valuable and the links need to be relevant. - Timing – plan and build a process that works for you.
1.Top Competition
This tactic can help you generate the most visitors to your site. Search Yahoo, Google, MSN and the other search engines for each of your important keyword phrases and make a point of attempting to get a link from each page. Oftentimes a direct phone call to site owners or a very tactful email can go a long way.
2. Link Searches
The following searches are worthy of being tried, but feel free to experiment:
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All of the searches mentioned above can be used without the intitle to provide even more results. As with other link building processes, these are dreary and time-consuming, but it is serious to stay focused on finding quality, pertinent links. When using this method, make certain you note to which other sites the page is linking and what text content is listed.
3. Usurping Competitors' Links
Though this may sound indecorous, it is one of the most effective ways to build links and is usually practiced. The aim is to find as many domains and pages as likely that link to your entrant' sites and get those sites to link to you as well. This is frequently easier than it sounds because the site is already linking out to people in your industry. Money, services, links or easy and simple requests are all used to get the work done.
The most effectual ways to find your entrant’ links are listed below:
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4. Anchor text
A good link strategy is to put your keyword in the anchor text of your link than an easy “click here”.
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